Brand equity refers to the value of your firm in the minds of the consumers.  Global economic downfall affected both sellers and buyers irrespective of their nationality. Conditions pushed buyers into a ‘cautious purchasing mentality.’ It has become too challenging for a consumer to trust a product unless it is

Digital transformation technologies are the engine that propels businesses forward into the future. Customer behavior changes as technology advances and new technologies open. Today, customer satisfaction is at the heart of all companies. As a result, adapting to digital transformation is essential to provide outstanding customer experiences. These are some

To build a strong brand is not easy as you think; there are some components you should consider. Everything you do revolves around your brand. It shouldn’t be seen as an afterthought or as a static entity. In truth, your brand represents both your firm and the individuals who work

Chatbots are the future of e-commerce since chatbots are the newest e-commerce trend. When was the last time you interacted with a customer service bot on a website? Chatbots have grown so thoroughly integrated with online consumer experiences over the last several years that customers can’t distinguish whether they’re engaging with a

The future of e-commerce is growing in a way comfortable for both sellers and their buyers. It will nourish rich, bring more exciting shopping adventures, and promote experiences across channels benefiting customer-friendly way. We all know e-commerce is a big trend! When does it become a massive market in the