Social media marketing is all about using social media and social networks to market a company’s products or services. If you’ve ever worked on a social media platform for a business while also using social media for personal reasons, you’ll understand that it’s an entirely different ballgame. Your only experience, […]
Social media strategies are necessary to increase customer engagement. The term “engagement” is tossed about a lot in the world of social media marketing, but few businesses genuinely know how to accomplish it. Brands may play the low-effort game of tweeting, “gramming,” feeding Facebook and Linkedin updates on products, services, […]