Tataneu app by Tata Group, a salt-to-software conglomerate, plans to launch its much-anticipated super-app on April 7th, directly competing with Amazon and Jio Platforms. The software is now accessible on the Google Play Store for Android users, but it will live on April 7th. After many years, multiple delays, and buggy performance, Tataneu is the salt-to-software giant’s attempt to compete with the rivals such as Amazon and local billionaire Mukesh Ambani’s Jio Platforms, which have scaled to new peaks in the last decade while Tata concentrated on legacy businesses.
The new app ‘Neu’ from Indian conglomerate Tata Group will bring together all of the company’s digital services and apps on one platform. “Consume cutting-edge digital content, make payments, manage your money, plan your next holiday or perhaps just your next meal – there are loads to explore and experience in the world of Tataneu,” the app’s description said on its Play Store website. Tata Group, which has been testing ‘Neu’ with its employees for some time, plans to phase out various loyalty programs such as BigBasket and 1mg and replace them with ‘NeuCoins.’
Services Offered:
According to the business, the Neu App will be a “one-stop-shop,” with everything from booking flights to ordering groceries available on one platform. The new Tataneu app will allow users to book flights on AirAsia India, Air India, or book rooms at Taj Group facilities, as well as order groceries from BigBasket, pharmaceuticals from 1mg, gadgets from Croma, and clothes from Westside. For spending money on the app, the business will reward users with Neu Coins, which can be redeemed for services offered through the app.
Features Of Tata Pay:
Merchant Checkouts: Users may use Neu Coins, cards, UPI, EMI, and more to make payments across numerous Tata brand apps, websites, and in-store.
QR Payments: They can also scan and pay for items using a QR code at any merchant. Scan every QR code and transact with Tata Pay UPI, whether it’s in local businesses, theatres, pharmacists, or any other store.
All bills in one place: People can track and pay their power, mobile, DTH, broadband, and other bills, as well as recharge, in one place.
Instant payments: Using Tata Pay UPI, users can send money to friends, family members, or other connections immediately to their bank accounts.
Why Do Indian Companies are interested to build Super App:
When a big portion of a country’s population uses a smartphone first rather than a PC, and the ecosystem of apps tailored to local needs has not emerged, the country or region becomes highly app-ready. India has already established itself as a market where the bulk of those who are using the internet for the first time do so via their mobile phones.
One of the critical reasons why Indian corporations are interested in developing super apps is this. Apart from enhanced revenue realization due to the consolidation of services into a single location, such applications also provide businesses with enormous swaths of consumer data that can be used to learn more about user behavior.
Wrapping Up:
Tata Group Customers would be enticed sufficiently by Tata’s one-stop-shop offering and perks to make the risky transfer. Tata intends to compensate them with “Neu Coins,” equivalent to one Indian rupee.
Tata Group is focusing on rewards to create a “connective layer” for its services, which span a wide range of sectors. If successful, the 155-year-old behemoth will be able to develop the country’s most extensive loyalty program.