Email Marketing is one of the oldest forms of digital communication, but email still reigns to be the supreme among all other marketing channels. While email marketing is still one of the best channels as it reaches out to 100 to 1000 persons in just one click.
Obviously, there are a lot of newer methods of communicating with your audience and customers. Communication methods like social media, live chat, and many others. However, with a user base of over 4 billion people, email is still the king of all the marketing channels.
Email Marketing is still ranked as the most effective marketing channel, beating out Social Media, SEO, and Affiliate Marketing. More than 91% of people have mails and people open all their mails at least once in a day. Despite the rise of Social Media, people use email more than any other platforms. After all, what’s the use of marketing to someone if they’re not there?
According to research, the number of people using email increases every year. In addition, with email marketing you can own the connections and you don’t have to worry about the algorithm changes tanking your reach. This is the reason why building a successful email marketing is more important than ever.
8 Reasons Behind Email Marketing Still being the King of All Marketing Channels
- Email is Permission-Based Marketing:
It is no brainer that email is the most personal form of online communication, as it is permission-based. Businesses that use email marketing send the email to the subscribers, only if the content is highly relevant, based on the customer’s choice and privacy.
The subscribers will get the email, only if they subscribe for the latest notifications from their website. This means if a subscriber fills up a form to download a report/ebook or register themselves, they’ll receive the updates from the business.
- Email Drives Better Conversions:
Email is known for the unbeaten record of driving the most conversions and ROI, even more than social media.
- In a survey, it is reported that 21% of marketers across all the industries stated that email delivers the highest ROI, making it a leader in the online marketing space.
- The greatest benefit of email marketing is lead generation, followed by improved sales and greater conversions.
- Emails are Personalized Messages in Real-Time:
- Digital space is like a vast ocean, bombarded with content everywhere. Too much irrelevant content can get your subscribers irritated!
- Emails let you send personalized messages that match the subscribers interests and behaviors. Sending the right email to the right person at the right time triggers the subscriber’s interests and also builds trust in the subscribers and customers.
- Emails that are segmented and targeted to a specific group generate better conversions than non-segmented, generic emails.
- Email lets you Automate Delivery and Create Workflows:
- Once you get your email marketing campaign up and raining, you can create multiple campaigns for your business and create workflows to manage these campaigns effectively. You can send automated tools to help you create automated emails that are highly relevant to your subscribers.
- Email workflows and automated systems send emails automatically to your subscribers after they take specific actions.
- Email Works for Every Stage of the Buyer’s Journey:
Your Emails can be of use to every subscriber in your list, irrespective of the buyer’s journey. Email Plays different roles in all the three stages mentioned below:
- Awareness Stage: Email provides the opportunity to send an introductory mail to every subscriber in your mail list explaining to them who you are and what the brand does.
- Consideration Stage: Under the consideration stage, it is for the people who can buy your product. You can highlight the unique features and benefits of your products.
- Decision Stage: You can send deals, offers, demos, and tutorials to help the customer’s making decisions.
- It depend on you to make your Emails as Interactive as You Event:
Can you remember the time when emails started with the messages in plain-text and today it has transformed into engaging and interactive messages featuring high definition images and animation, that evoke the interest in the subscribers and keep them engaged.
- Emails Can Be Tested To Know What Works The Best:
Email testing can help you get clarity and make sure how it works with your audience. This is the biggest boon of email marketing which tells what will work the best and gain best results.
- Email Performance is Measurable:
The efforts which you put in email marketing can be measured. Businesses using email marketing can track the performance of the email, after it is sent to their subscribers, and analyze the results. You can get information like open rates, click through rates, no.of orders placed, email sent, and many more.
Email Metrics help you to make the decision on the basis of what worked for you, and what did not. For this, you need to track the following information.
- Open Rate – It measures the number of people in your email list who viewed your email.
- Click-through Rate – It measures the percentage of recipients who have clicked on a link in your email.
- Delivery Rate – It shows the percentage of the email that was actually delivered in the mailbox of the subscribers.
- Bounce Rate – It shows the percentage which of the emails that did not get delivered in the mailbox of the subscribers
- Email Sharing Rate – It shows the percentage of the recipients who shared your email on social media platforms or forwarded to someone.
- Unsubscribe Rate – It measures the percentage of people who do not want to receive updates from your business, and unsubscribe it.
Conclusion:
If you don’t use email marketing for your business, then you are missing out on the best opportunity to reach out to your customers and improve business visibility and growth. What are you waiting for! Start email marketing as soon as possible.