Twitter, with over 350 million active users and around 500 million tweets being sent each day, is among the top social networking apps and using Twitter to promote your business can help you spread the word to a wide audience. All it takes is a well-timed post that resonates with your target audience.
Herein we at Nautone present to you seven reasons to use Twitter to grow your business.
1. It is Free!
Setting up a social media account on Twitter is completely free. You don’t need money to create a business profile, you just need to be creative enough to utilize it to your benefit.
When used properly, Twitter can help you reach out to a huge audience and consequently generate revenue for your business.
2. Easily Monitor Your Competitors
Sun Tzu once said “Keep your Friends close and Enemies closer”; tools like TweetDeck allow you to monitor your competitors and keep an eye on what they are doing.
TweetDeck is a very effective tool to analyze how your competitors are engaging with their customers and how you can use it to your advantage. Also, it ensures that you do not miss on anything important that your competitor might be doing.
Similarly, there are other tools as well that can help you in monitoring competitors’ activity.
3. Twitter Analytics: An Easy Way To Know What Content Your Audience Likes
Twitter provides a detailed analysis of your performance via its Ads Dashboard. It shows the number of likes, retweets and replies each of your tweets has got and sorts them accordingly.
Using this analysis, you can post more of the content that people like to see from you.
It also provides you with a list of interests and accounts that your followers are following, which helps in understanding your audience better.
4. Use Hashtags
A hashtag is something that we all might have used at least once in our life to discover something on social media. Hashtags are a great tool, using proper hashtags can increase your reach and your tweet might even pop up in the feed of people who don’t follow you but are interested in that particular hashtag.
Brand hashtags are something that customers can use while sharing their experiences. As a business, these hashtags help in managing the community and knowing what your customers feel about your services.
Brand Hashtags is a great way to keep in touch with your consumers, knowing their opinions and having a direct conversation with them.
5. Twitter Offers Cost-Effective Advertising
Twitter Advertising is very cheap compared to a lot others out there and is also very effective. It guides you through a campaign creation process. You can also use filters (like preferred age group, demographics, gender, etc) to ensure that your tweet reaches the target audience.
Twitter’s ad optimization is very effective, you can turn on the settings to make sure that Twitter utilizes your money at a pace based on results to ensure that you aren’t spending money unnecessarily.
6. Drive Traffic to Your Site
Statistics show that about 47% of people who visit a Twitter profile also visit the website linked to that profile. Set up your Twitter profile in a way that makes people curious about your brand and makes them visit your site.
Also, make sure that your Twitter profile resonates with your website or the visitor might lose interest. For instance, if you make your Twitter profile look entertaining but your website looks very serious, the person will get confused and lose interest.
7. Engagement
Twitter provides a place to engage with customers. Posting engaging content like polls or questions asking people about their opinions helps in getting insights about what people want and makes them feel valued.
Sometimes brands forget to engage with their customers in the dilemma of getting more followers. But, having conversations with your customers will help in building relations and becoming people’s favourite brand in the long run.
Get on Twitter To Build an Authentic Brand
Developing a base audience on Twitter might be a hard thing but once you start growing there, the benefits are innumerable.
Twitter is one of the most authentic platforms out there, using it for your brand can be the best decision that you make.
We at Nautone undertake digital marketing for all companies across all social media platforms. In addition, we also provide exclusive services such as content marketing, SEO, graphic design, marketing videos, etc… that will up your game in the digital space. Visit our website or mail us at hello@nautone.com to know more.